Category AI SaaS that turns plain-English prompts into n8n automation workflows Asking $300,000 · MRR (verified metrics box) $8,532 · Monthly profit $5,393 · Gross margin 78% · Subscribers 450 · Churn 12%, disclosed, no time period stated · Age 1 year Asking multiple 4.6× SDE (current monthly profit, annualized)
The listing's own headline reads "~$15.4K MRR, 400+ subscribers, 78% gross margin." The verified metrics box on the same page, the one Flippa marks as vetted against a connected Stripe account, shows MRR of $8,532 and 450 subscribers. The subscriber counts roughly agree. The MRR figures do not: $8,532 is 55% of $15,400.
| Risk-adjusted multiple | 1.8× |
| IRR at the asking price | 11.0% |
| Maximum defensible offer at 30% IRR | $209,000 |
| Annual net revenue retention | 21.6% |
| Half-life of the current customer base | 5 months |
The listing discloses one churn figure: "Overall churn 12%." Nothing beside it says whether that is a monthly rate, a lifetime rate, or something else. Read as monthly, which is the interpretation consistent with every other figure in that same box being a monthly one, it is also the number that reconciles the headline with the metrics box without anyone having said anything: at 12% monthly logo churn, an MRR base decays from $15,400 to $8,532 in about 4.6 months.
That is not proof the $15,400 figure was accurate when it was written. It is one arithmetic path between two numbers that otherwise contradict each other on the same page, and it only exists because the churn figure the listing does disclose happens to be high enough to cover the gap in under half a year.
| Adjustment | Effect |
|---|---|
| Market median, confirmed SaaS transactions | 3.9× |
| Churn above 5% per month (12% disclosed) | −0.9× |
| Short track record (12 months) | −0.5× |
| Undisclosed platform dependency (see below) | −0.7× |
| Risk-adjusted | 1.8× |
The product's only function is turning a text prompt into a working n8n workflow. That requires two things the listing names neither of: an AI model that does the text-to-structure conversion, and continued compatibility with n8n's own workflow schema, which is an actively developed open-source project that changes its node formats without asking this seller first. Either dependency changing terms, price, or format breaks the core product with no notice and no recourse. The listing's product description leans on this exact mechanic to sell the business and never mentions it as a risk.
Run forward at 12% monthly churn with the flat rate of new sign-ups that would have been needed to build today's $8,532 MRR from zero over the last 12 months, about $1,305 a month, MRR drifts up to roughly $10,855 by month 36. Turn that acquisition off on closing day and the same base falls to $1,840 within a year and $86 within three. A buyer at the asking price is underwriting the assumption that whatever produces $1,305 of new MRR a month keeps producing it, indefinitely, starting the day they take over, without knowing what that channel is or what it costs to run.
$209,000, structured 50% at close and 50% as a twelve-month earnout tied to retention of the subscriber base measured at closing, using the seller's own 12% figure as the floor. Before any offer: reconcile the $15,400 headline against the $8,532 verified figure, get the churn number's time period in writing, and get the name of the AI provider and the nature of the relationship with n8n, formal or otherwise.
At $300,000 the projected return is 11.0% a year for three years. That is a real, positive number, which is what makes it easy to miss that it is barely a third of the 30% this structure is being asked to clear.
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