Category Ad-intelligence SaaS for e-commerce sellers · Listed Flippa, Vetted + Data Verified Asking $14,881 · MRR $1,644 (€1,406) · Monthly profit $1,354 (€1,158) · Margin 94% Subscribers 75 · Churn 13% · Age 2 years, launched August 2024 · Location United Arab Emirates
The asking price is 0.9× annual profit. The median across confirmed SaaS transactions is 3.9×, so on the multiple alone this reads as one of the cheapest listings on the platform this month. Stripe is connected and the listing carries Flippa's "Vetted + Data Verified" mark, so the revenue and profit figures are better sourced than a typical classified.
Cheap is not the same as safe, and this listing is cheap for reasons the price already reflects.
| Risk-adjusted multiple | 2.3× |
| IRR at the asking price | −20% |
| Maximum defensible offer at 30% IRR | $8,000 |
| Half-life of the customer base | 5 months |
| Annual net revenue retention | 18.8% |
Two things drive this. First, the disclosed churn: 13%. The title calls this "low churn." At 13% a month, with no expansion revenue disclosed, half the current customer base is gone in five months and annual retention is 18.8%. That is not a low-churn business by any standard the market prices to a 3.9× multiple.
Second, the listing gives no data on how the 75 subscribers were acquired: no traffic sources, no marketing spend, no stated channel. Absent that, the model is run at zero new MRR, which is the conservative reading of "not disclosed," not an assumption that acquisition is actually zero. Even so, the asking price does not clear a 30% IRR over three years under that reading. The maximum defensible offer is $8,000, about half the ask.
The product is a Chrome extension and a dashboard that read Meta's Ad Library, convert the ad transparency data into competitor and spend insights, and resell that as a subscription. The listing describes this as the product. It does not describe it as a dependency.
Every dollar of the $1,644 MRR depends on Meta continuing to expose Ad Library data in a form this extension can read, and on the Chrome Web Store continuing to allow an extension built around reading another platform's data. Neither is contractual. If Meta changes the API, rate-limits access, or the Chrome Web Store changes policy on ad-data scraping extensions, the product stops functioning with no warning and no fallback data source. That risk does not show up in the churn number, the margin, or the multiple. It is a separate, binary risk sitting underneath all three.
| Adjustment | Effect |
|---|---|
| Market median, confirmed SaaS transactions | 3.9× |
| Churn above 5% monthly | −0.9× |
| Single third-party data dependency (Meta Ad Library, via Chrome extension) | −0.7× |
| Risk-adjusted | 2.3× |
The risk-adjusted multiple of 2.3× is still well above the 0.9× asking multiple. That is what makes this listing worth a second look rather than a pass: the static multiple says "buy," and the IRR, which accounts for what 13% monthly churn does to three years of cash flow, says "not at this price, but close."
$8,000, structured entirely at close. There is no seller-financed earnout that fixes a platform dependency risk; the seller does not control whether Meta or Google keep the product alive, so tying payment to retention would only price a risk the seller cannot manage. The discount from $14,881 to $8,000 is the churn, not the platform risk. The platform risk is a reason to check the mechanism before offering anything, at any price.
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