Category AI-powered SEO software for Webflow and Framer sites · Listed Flippa, Vetted + Data Verified Asking classified — the seller's own 4.6× profit multiple implies about $648,600 MRR $14,246 · Monthly profit $11,750 · Margin 76% · Subscribers 1,123 · Churn 7.4% monthly · Age 3 years
Stripe is connected and Flippa's team verified revenue, primary expenses and traffic, so the underlying numbers are better sourced than most listings. The seller does not publish a dollar price. What is published is a multiple: 4.6× profit, 3.5× revenue. Run either against the disclosed monthly figures and the two agree with each other almost exactly, which is the one thing about this listing that is internally consistent.
| Risk-adjusted multiple | 3.0× |
| IRR at the implied asking price | −48% |
| Maximum defensible offer at 30% IRR | $106,000 |
| Half-life of the customer base | 9 months |
| Annual net revenue retention | 39.7% |
At 7.4% monthly churn and no disclosed expansion revenue, annual retention is 39.7%: for every $100 of MRR sitting on the books today, $60 is gone within a year if nothing replaces it. The listing states churn as a bare number next to subscriber count and age — one spec among several, not flagged as the thing that decides whether $14,246 of MRR is worth 4.6× or a fraction of that.
$14,246 of MRR across 1,123 subscribers is $12.69 per subscriber, on average.
The listing's own pricing page has two tiers: Personal at $15/month for up to three sites, and Agency at $29/month for unlimited sites. There is no tier at $12.69. Every current subscriber is either on a discounted or legacy price point below what the listing advertises, or a meaningful share of the 1,123 is not actually paying the stated rate. The listing does not break out how many subscribers sit on which plan, and does not mention legacy pricing at all.
That matters because the growth case for a $15–$29/month tool usually includes raising existing customers to current list price. If the $12.69 average reflects grandfathered discounts, that lever sits on top of an already-high churn number, not next to it. "Primed for agency and enterprise growth" and "the average customer is priced below the cheapest plan" describe the same subscriber base from opposite directions.
| Adjustment | Effect |
|---|---|
| Market median, confirmed SaaS transactions | 3.9× |
| Churn above 5% monthly | −0.9× |
| Risk-adjusted | 3.0× |
3.0× against an implied asking multiple of 4.6× is a 35% gap on the multiple alone. Run month by month instead of as a single ratio and the gap is much larger, because the model has no disclosed figure for new MRR added per month and runs conservatively at zero — the same reading this site used for the last two listings that didn't disclose an acquisition rate. Downloads are stated as "over 13,000" with no monthly cadence, so there is no public figure to replace that zero with.
$106,000, structured 55% at close and 45% over an eighteen-month earnout tied to retention of the subscriber base measured at closing. Churn here is an ongoing, manageable risk rather than something that already happened, so unlike a dead channel, the seller can still influence the outcome the earnout is priced on — which is exactly why the payment should depend on it.
At the implied $648,600 asking price, the three-year IRR is −48%. Even granting that new signups continue at whatever undisclosed rate produced 13,000 downloads, there is no public number to underwrite that continuation — only the seller's word against a 7.4% monthly churn the listing itself supplies.
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